marketconsult

MARKETING AUDIT

Investigating the communication of the given company as well as a proposal hoe to make it more effective

The steps of our method

1. Assessment

• We examine the past marketing and communication activities of the company as part of or independently of a complex investigation.

• We examine all the materials of the previous 1-2 years concerning marketing or communication

• Consultations with the people responsible for marketing working for the company

• Interviews with the target audience of the company’s communication

2. Writing a report

• Summary of the company’s activities in the previous 1-2 years concerning marketing and communication

• Pointing out strengths and weaknesses

• Evaluation

3. Moving forward

• Determining a new marketing and communication strategy of the renewed business policy

• Deciding on the messages and goals for each group targeted

• Choosing the tools

4. Drawing up a full year's calender of future activities