marketconsult

MARKET RESEARCH

Market research is our specialty. We've been doing it for more than twenty years. What we deliver to clients is not simply research. It's a product that can help lead you to success in the marketplace. It is prepared by research experts who view the market through a consulting and a not a factory style prism to provide you a high quality research service.

Main areas

• Pharmaceutical Market Research
• Financial Sector
• Government and Local Government
• Consumer Research (FMCG)
• Advertising & Public Relations Research
• B2B

• IT Services
• Telecommunications
• Desk Research

Consumer (FMCG), Advertising & Sport Research

Our offer is a better understanding of consumers and shoppers. We help to find out how consumers use products and learn how they make their purchasing decisions. What influences a shopper to pick up one product and disregard another? 

• Consumer Behaviour Analysis
• Usage and Awareness (product, brand) Studies
• Customer Satisfaction Surveys
• Testing of Advertisements (pre- and post tests)
• Retail Research (buying habits, decisions about the buying outlet, buyers/consumer satisfaction, and unique face/image)
• Billboard Test
• Day-afret Recall Tests
• Sport Research (sponsorship, sport branding, and feasibility studies )

Pharmaceutical Research

We offer professional studies for your needs and data collection in this filed. We interview physicians, pharmacists, patients and experts whose responsibility is the regulation of the “health business”.

• Awareness of ordering/prescribing habits of medicines
• Usage and purchasing habits of patients; sensitivity to price
• Satisfaction with products (patients, physicians)
• Promotion and advertising concept and testing of advertisements
• Overall marketing strategy and concept
• Sales concept of specific products
• Everything about health
• Special questions and needs

Financial sector

We not only gather data for the order of our clients but also analyze and interpret the reasons behind the decisions of the interviewees (May they be the general populace, the corporate sector, or the establishment). Besides the general users of sector specific services, bankers themselves have often been the subject of interviews.

Methodology Used

We consider it important to choose the appropriate method, but we deem it more significant to understand the problems preoccupying our clients and then find the best way leading towards the solution.

Quantitative

Provides clients with the information they need to make successful business decisions.

• In-home
• In-hall
• Shop research
• Street interviews
• Shop check
• Mystery shopping

Qualitative

Qualitative research provides understanding of thought processes, captures reactions, and discovers the "why’s" underlying opinions and behaviours. • Focus groups • In-depth interviews • Expert interviews • Semi structured interviews